This is going to be my new mantra. Following on from my previous post, this is my message to staff in my place of work - the Institute of Education, University of London. I want colleagues to see the VLE as a place to communicate and not broadcast. Or communicate as well as broadcast. If you don't like the communication tools within our VLE, I can help you look elsewhere. But all this follows from the principle of wanting to communicate with your students and not just disseminate information.
I think this applies across education, and indeed businesses. This may be different way of approaching things to my normal "use the learning tools as part of your learning design" but it amounts to the same thing and it might be more successful.
Anyway, now to practice what I preach.